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Connect the Dots Podcast

Feb 26, 2019

Personas begin as an ideal customer type that turns into a customer. The transition from the beginning to the end is reason why Marketing and Sales need to develop personas together. This is the starting point to understanding the buyers journey and having all talents involved is the best way to create content, hand...


Feb 26, 2019

Aligning Marketing and Sales team strategies, activities and employees can have a higher lead win rate than a misaligned team. This episode includes 3 questions plus reference to an online assessment.