Mar 26, 2019
7 ways Marketing and Sales can work together to make every event - no matter what size - a great event. Aligning on goals, strategies and what makes a successful event are key to maximizing the investment to attend.
Mar 19, 2019
How Marketing and Sales can work together on creating videos, this episode includes examples on when, how and why these teams should work together. In the show notes is a link to 10 Tips for an aligned team to create videos...Together.
Mar 12, 2019
What would happen if you did away with your marketing and sales departments altogether? NOT the people or responsibilities but the titles and pre-conceived notions of what the other team does.
Consider what each job would look like if these critical roles were on a customer journey team - focused on the...
Mar 5, 2019
There are 6 steps to mapping out the customer journey. Although it doesn't sound like much, these steps require thought, time and an understanding of your buyer's purchasing pattern.
I walk you through the steps in detail in this episode and provide a basic template you can use via a link on my website at