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Connect the Dots Podcast

Apr 30, 2019

It’s something the majority of us already do – but mayyyyy not put the thought and effort into it which leads to more efficiencies and effectiveness. 

It’s something really simple. But some people take it for granted. And others don’t do it at all.

Do you know what it is?

Go here for the show notes on...


Apr 23, 2019

3 marketing mistakes that could be keeping you from generating warm sales leads - and time that could be better spent on something more relevant and profitable. Are you up for the challenge to reversing this mistake?


Apr 16, 2019

Marketing is a contest for people's attention, according to Seth Godin, so create a compelling Marketing and Sales strategy that will win it. 

Involve Marketing and Sales from the beginning and align all strategies to the Business Goals. By knowing who your target audience is, you will be able to create messaging that...


Apr 9, 2019

Vicki and guest Kendra Ramirez discuss the psychology of Marketing and Sales and why it's so important to have the same goal, communicate and collaborate in order to maximize team potential and company revenue. Kendra recommends a book, provides stats and shares a great example we can all relate to in how psychology...


Apr 2, 2019

The basic how-to's of lead scoring including two examples and why it's important for Marketing and Sales to create a lead scoring process together.