Apr 28, 2020
The customer journey is increasingly important. It's up to the brand to determine the experience the customer has along the way. Marketing takes the lead in collaborating, communicating and creating a customer journey that involves all internal teams but most important it involves the customer. Podcast show...
Apr 21, 2020
In this episode, I interviewed David Miller, New Member Engagement Director at The Goering Center. David shared how this non-profit helps family-owned and small business owners grow their business and prepare them for succession planning when the time comes to transition the business. David also shares that part of the...
Apr 14, 2020
Vicki discusses the emotions associated with trying new marketing efforts and the impact it may be having on your business - including no longer connecting with your target audience.
Listen to the recent failure Vicki encountered and how we can all learn from it!
Check out the show notes and links...
Apr 7, 2020
Using a plumber as a marketing content example, Vicki reviews three scenarios that show various emotional states consumers have when they need a plumber - and how the type of content varies depending on the emotion.
Visit the website show notes www.vickioneill.com/67 and sign up for a 30-minute session with Vicki to...