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Connect the Dots Podcast

May 26, 2020

This episode is from a conversation I had with a small business owner whose business has plateaued the last 2 years. His original thought was he needed to up his marketing game but after our conversation I realized he needed something else. Listen to hear the 5 strategies and which one wasn't for him (you might...


May 19, 2020

Marketing is the upfront part of the customer journey while sales is the middle and/or tail end of the journey. While some companies create differences in these teams, the more successful companies create synergies. Listen to how the differences and similarities can be worked together for the better of all involved -...


May 12, 2020

There's a new definition of marketing and it doesn't have anything to do with the 4 P's. 

Marketing today goes beyond a team, a set of antiquated responsibilities and the thought that it can so easily be dismissed or removed when times get tough. 

It's time for Marketing to be seen as the leader in your business and...


May 5, 2020

In this short episode, I review why pivoting your marketing to align with your revised 2020 goals is important. I ask for listeners to leave a voice message in the show notes of ONE marketing thing they will do differently as a result of COVID-19. Podcast show notes and SpeakPipe app to leave a voice message available...