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Connect the Dots Podcast

Jul 28, 2020

Marketing strategies are helpful for sales reps, sales teams and sales leaders who don't have the luxury of marketing support. 

If you're a small company or don't have a dedicated marketing team, you may find your job more difficult than it needs to be. 

With minimal time and effort on your part, you can market to your...


Demand Generation vs Lead Generation

Jul 21, 2020

The battle begins! It's the battle between demand generation and lead generation.

These terms are often used interchangeably and it's important to understand the differences and similarities between both marketing terms. 

Learn about these terms and the value they provide to your marketing strategy, content strategy and...


Jul 21, 2020

The battle begins! It's the battle between demand generation and lead generation.

These terms are often used interchangeably and it's important to understand the differences and similarities between both marketing terms. 

Learn about these terms and the value they provide to your marketing strategy, content strategy and...


Jul 14, 2020

Eddie Thomas is a professional speaker with a passion to empower youth and young adults to shed self-limiting beliefs to pursue a life that they’re passionate about living. Hear Eddie share his story, why he's pursing this career and the legacy he wants to leave for his family and generations to come. Sign up for...


Jul 7, 2020

Your marketing effectiveness determines how well your marketing is driving revenue in your business (while reducing CAC and driving an increase in customer LTV). 

It's important to track and monitor what's working and what's not whether it's day-to-day marketing activities or a particular marketing campaign. 

Hear more...