Aug 25, 2020
The success of your marketing efforts is only as good as how effective you are with your targeting, placements, engagement, conversions, sales and retention. I discuss why it's important to have a 360 view of marketing and how the limited perception of marketing effectiveness is real. To access the show notes and...
Aug 18, 2020
Marketing is all about your communication whether that form be in audio, written or video. All forms of marketing and communication are content and content is how your audience finds you, learns how you can help them and ultimately leads them to buy from you.
This episode discusses 5 characteristics critical for...
Aug 11, 2020
When it comes to effective marketing, you need to know what problem you solve. Knowing the problem and emotions that go along with the person who has the problem, help you create a marketing message that resonates with them and nurtures the relationship from creating awareness to buying from you (and beyond!). Visit the...
Aug 4, 2020
On this episode of Connect the Dots, guest Megan Heuer shares her 5 pro tips for how marketing can contribute to customer retention. She dives into marketing leaders involvement with other team leaders who impact the customer journey. Listen and visit the show notes at https://www.vickioneill.com/84