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Connect the Dots Podcast

Sep 29, 2020

Know the podcast statistics before you start podcasting AND know the time commitment, resources and opportunity costs. Having a podcast can be super easy and quick or it can be a more strategic part of your marketing depending on the format. Research before pressing 'record'. See details and links in the show...


Sep 22, 2020

What's your story? Theresa Francomacaro can help you connect the dots between your story and your audience whether you're job transitioning, preparing for a TED talk or a CEO crafting his/her story for the monthly 'all hands' meeting. Stories are relevant, create emotion and what brings us together. So what's your...


Sep 15, 2020

Vicki O'Neill, podcast host, reviews each of the past ~15 episodes at a high level so new users have a general understanding of the type of content discussed and guests invited. 

Also mentioned is next week's guest and why you should subscribe and listen as well as what to expect in the upcoming 100th episode. 

Listen...


Sep 8, 2020

In this episode of Connect the Dots, Vicki O'Neill reviews the 7 most common marketing mistakes she's noticed from speaking with small business owners and business leaders over the last 2 years. Listen to hear if you are doing (or not doing!) any of these in your business. Show notes and resources can be accessed via...


Sep 1, 2020

The marketing lifecycle is more inclusive of today's business and consumer buyer journey than the old, antiquated sales funnel from 100 years ago. 

In this episode I review why brands should be focused on the Marketing Lifecycle and should completely get rid of the term 'sales funnel'. PLUS I review the 6 steps in the...