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Connect the Dots Podcast

Sep 27, 2022

In Part 3 of this 5-part series, Theresa dives into the 5 neurological responses to any good story.

People needs stories to connect with other people and to build relationships.

Theresa reviews how stories have "messy middles" which is what really connects us. It's the experience and how it all comes back to a circle....


Sep 20, 2022

In this episode of Connect the Dots, I do a marketing audit of Theresa Francomacaro's website Why Story Works and her LinkedIn personal profile. 

The intent is to identify opportunities to help her promote her services while moving closer to 3 of her business goals. 

I share my screen as I review both digital assets....


Sep 13, 2022

Stories connect people whether its in business or in our personal lives.

When Theresa Francomacaro and I connected, it was during Covid in 2020 and we were both working from home. We were introduced through a mutual LinkedIn contact and formed a quick bond.

Through the trials and tribulations of how life and...


Sep 6, 2022

We've all heard it. "We gotta cut somewhere!"

"We need to hit our margins. Cut marketing!"

"Marketing's just an expense anyway. If we need to cut somewhere, let's cut marketing."

Do any of these sound familiar? 

Even if you haven't been the one making the decision, you've likely heard someone else say this. 

And what...


Aug 30, 2022

Have you been wondering why you should be on TikTok? 

Afterall, there are so many people talking about it - but you just don't "get" what the big deal is. 

Isn't it just a bunch of teenagers dancing and lip syncing? 

No, not it's not. 

There are professional, serious and non-dancing creators on TikTok, too. Those are...