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Connect the Dots Podcast

Aug 9, 2022

The recession is officially upon us - the US has experienced two concurrent quarters of a negative GDP which is how we can officially say we're in a recession. 

Most people go gloomy and have bad thoughts about a recession then start reacting - cutting marketing, cutting employees and indirectly cutting customers. No...

Aug 2, 2022

The human eye can process 36,000 visual messages per hour. 

It makes sense that this processing is so high and leads to why our attention spans are so short - and getting shorter.

Video is the #1 form of media that the majority of people today prefer when looking for answers, solutions or to learn something new. 


Jul 26, 2022

Leon McDonald is a Cincinnati Portrait Photographer who co-owns the Janellee Photography photo studio with his wife.

In this episode of Connect the Dots, we discuss Leon's journey from age 5 when he first discovered his passion of photography through today and the 40 Over 40 project, which I participated in.

Listen to...

Jul 19, 2022

The ultimate foundation for converting sales regardless of media is knowing who you serve - your target audience. 

The second more important thing is where they spend time. 

Where they spend time ultimately determines what type of media they interact with and what media options are available to you to reach them...

Jul 12, 2022

According to a June 17, 2022 article in Search Engine Journal, not only are users going to TikTok to search for information but they actually prefer it over Google.

You might be asking why?

Vicki reviews the reasons why as well as what you can do about it.

Join the wait list for the upcoming short form video...