Oct 17, 2019
Jerry Blais is a marketing and sales executive with many years experience leading marketing and sales teams separately and together. He shares how his role as VP of Marketing and Sales created better team alignment and set both teams up for success. He also talks about creating personas by investing time in secondary research as well as primary research to create the best personas for his team and to achieve common company, business and team objectives. Watch or listen to the full episode and leave a rating or review!