Sep 1, 2020
The marketing lifecycle is more inclusive of today's business and consumer buyer journey than the old, antiquated sales funnel from 100 years ago.
In this episode I review why brands should be focused on the Marketing Lifecycle and should completely get rid of the term 'sales funnel'. PLUS I review the 6 steps in the customer journey that marketing needs to be aware of when creating content. Links and show notes can be found here: https://www.vickioneill.com/marketing-lifecycle-sales-funnel