Shades of Gray: Blending the Black and White of Marketing and Sales

Mar 12, 2019

What would happen if you did away with your marketing and sales departments altogether? NOT the people or responsibilities but the titles and pre-conceived notions of what the other team does. 

Consider what each job would look like if these critical roles were on a customer journey team - focused on the same goals. 

Vicki walks through 3 different scenarios to provide perspective on the differences that exist and the opportunities to create a synergistic team.