Mar 12, 2019
What would happen if you did away with your marketing and sales departments altogether? NOT the people or responsibilities but the titles and pre-conceived notions of what the other team does.
Consider what each job would look like if these critical roles were on a customer journey team - focused on the same goals.
Vicki walks through 3 different scenarios to provide perspective on the differences that exist and the opportunities to create a synergistic team.