Nov 24, 2020
A review of the marketing podcast including recognizing top guests, key moments on different marketing and business related topics, prize give-aways and my Connect the Dots podcast journey since I first began thinking about starting a podcast to celebrating the triple digits milestone of 100 episodes! For ALL the links...
Nov 17, 2020
Lead scoring helps automatically identify high priority leads so your marketing and sales teams are focused on those that are most likely to convert to revenue, first. Listen and see how easy it can be especially if you're just starting lead scoring OR have a robust database of customer information. Links and cheat...
Nov 10, 2020
The details behind establishing criteria for a MQL and SQL are as unique to each company as a snowflake.
The key to establishing the best and most relevant criteria for your lead process is all in the questions you ask your team and the journey your ideal customers navigate.
Know who your ideal customers are and what...
Nov 3, 2020
All business leaders and owners need to keep their brand active and active.
The problem is that most small business owners and entrepreneurs don't have the time to market their business.
If this is you, Vicki reviews 5 tips you can take action on right now to keep your brand in front of your target audience. Listen and...
Oct 27, 2020
I review 3 pros and 3 cons of paid advertising that provides information that you need to determine what might work and not work with your business (and budget) based on your business goals. Listen to hear the details then leave a comment!