Jun 30, 2020
Whether you're in sales, marketing or own your own business, you're responsible for engaging with the customer and prospects, evolving the relationship through the 6 steps of the customer journey process.
I review 5 tips for sales people to use to evolve the relationship beyond the current state whether it's unknown or...
Jun 23, 2020
A fun episode showing how marketing, sales and business relate to one of my all-time favorite movies, Tommy Boy.
One of the best comedies and showing how the scene with the 'wrong map' relates to business and plans.
It's a short episode with a couple of audio clips from the movie - see the links in the show notes...
Jun 16, 2020
What is repurposing content? Why is it important?
I review what content repurposing is, why it's important and share examples in this episode of Connect the Dots.
Listen if you want to learn more about repurposing content and find the show notes at: https://www.vickioneill.com/77
Jun 9, 2020
This episode reviews the differences between prospecting and marketing plus the value and power of a balanced combination of the two.
Vicki O'Neill, host of the Connect the Dots podcast, reviews 3 ways to increase prospecting and 3 ways to increase marketing (both assume you already know who your target customer is and...
Jun 2, 2020
Vicki reviews the highlights from the 3 interviews and solo episodes she created during this time, including those during COVID-19. Whether you want to know more about marketing today, how to create content for the customer journey and/or how to align marketing and sales teams, you're in for a treat. More information in...