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Connect the Dots Podcast

Dec 6, 2022

Being new to creating video is no different than being new to starting your own business. 

Well, maybe it's a little different. 

Creating videos with YOU as the brand - or face of the business - means being vulnerable. That's hard for most of us. 

And when we're vulnerable and not sure what or how to create a video...

Nov 29, 2022

What should you be tracking when it comes to video metrics?

Host Vicki O'Neill breaks down the video metrics you need to track to increase brand awreness, engagement, conversions and sales.

She also gives tips on how to increase each metric if you aren't achieving your video content goals.

The link Vicki mentions to...

Nov 22, 2022

Have you ever heard someone say "I don't even know where to start!" when it comes to creating videos for their business? 

Maybe it's you who's been saying that. 

If it's you or someone you know, this episode is the place to start. 

In this episode I review 5 videos every business needs to attract and keep their ideal...

Nov 15, 2022

A video strategy - whether you're just getting started with video or want to take your videos to the next level - requires planning.

"If you find yourself reacting, you haven't invested enough time in planning."

Planning starts with creating goals - SMART Goals.

Smart goals are: specific, measurable, achievable,...

Nov 8, 2022

The biggest thing 59% of marketers say is missing from a higher ROI with their videos is a video strategy. 

It's not surprising that video ROI is lackluster if no strategy is in place. 

The key to any success - in business, sales or life - is having a plan or strategy that takes you from where you are to where you want...