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Connect the Dots Video Marketing Podcast

Oct 4, 2022

Vicki O'Neill collaborates with Theresa Francomacaro in this special 5-part series of Connect the Dots.

Theresa is a Seattle, Washington-based Business Storyteller and Executive Coach.

In this episode, Theresa reviews the 6 story arcs you can use in any story and how each one can be told to end a story as a success or a failure.

The most common story arc we are all familiar with is the Cinderella story - or the winner, winner, chicken dinner (W) approach. Listen to hear more about this.  

The other story arcs include:

1. Person in a Hole
2. Rags to Riches
3. Riches to Rags
4. Riches to Rags to Riches
5. Riches to Rags to Riches to Rags
6. Riches to Rags to Riches to Rags to Riches (Cinderella Story or the W for a win)

The links mentioned can be found at: