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Connect the Dots Video Marketing Podcast

Oct 22, 2019

Guest Adam Kipnes shares how his business coaching business works and reveals how marketing and sales are similar.

Whether you need help growing your business from 6 to 7 figures, or you need help with marketing your marketing strategy, Adam shares nuggets of valuable take aways to help you with your business and marketing strategy.

Key take aways is The 3 Dots:

#1 Get them to like you enough so they are willing to take your phone call. This occurs through your marketing, face-to-face, via a video, etc. They will like you enough because you are engaging and you show you can solve their problem.

#2 What do they need + What do you have: How do you bring those things together? There’s a problem your customer has that they want to get ride of and there’s a solution they want they don’t have yet (and you offer it - win/win)

#3 Trust: Whenever they have a need (buying, hiring you, etc.) or whenever they have a problem, you are the first person they think of and contact. When they have a problem to solve, they rely on you and reach out to you without hesitation. That's when you know you have their trust.